Considering the current Covid-19 Situation, Salman Khan has chosen a middle way his next film, Radhe: Your Most Wanted Bhai. The superstar along with his studio partner, Zee, have decided to opt for a hybrid release model like Hollywood biggies like Wonder Woman, meaning, the film will release on both, the theatres and digital world but on the same day. This will make a lot of producers of Bollywood opt for the same strategy in the days to come with a constant spike in covid cases.
The digital release won’t be available for free. “The makers have taken the pay-per-view route, meaning, the audience will have to pay a certain amount to watch Radhe at their home. This would not be a part of their subscription to OTT platforms. It will be released on Zee plex,” the source told.
Radhe: Your Most Wanted Bhai will now be released in theatres worldwide; adhering to the COVID protocol issued by the government; and on ZEE5 with ZEE’s pay per view service ZEEPlex which rests on India’s leading OTT platform ZEE5 and also on all leading DTH operators i.e. Dish, D2H, Tata Sky and Airtel Digital TV; giving audience multiple options to watch the film as per their comfort and convenience.
Toh milte hain kal…#RadheTrailerOutTomorrowhttps://t.co/NidUrCn4Zw@bindasbhidu @DishPatani @RandeepHooda @PDdancing @SKFilmsOfficial @ZeeStudios_ @SohailKhan @atulreellife @reellifeprodn @ZeeMusicCompany@ZeeplexOfficial @ZEE5India— Salman Khan (@BeingSalmanKhan) April 21, 2021
Speaking on this Shariq Patel, CBO, Zee Studios shared, “The ongoing pandemic forced us to innovate, and we are proud to be the first to embark upon this new distribution strategy. While we all love to catch the latest movies at the nearest theatres, we realized we’d be doing a disservice to Salman’s fans nationwide if we aren’t able to release theatrically in all Indian states. We sensed the need for a pay per view solution along with theatres, which gives the consumers flexibility and convenience of viewing the film. There cannot be a better film than Radhe to offer the audiences who’ve been waiting for an out and out entertainer for over a year now. Radhe continues our network’s deep relationship with Salman Khan and we are looking to release the film in over 40 countries including theatrical release in major overseas markets.”
Salman Khan Films’ spokesperson adds, “It’s imperative that we all come together and think of out-of-the-box solutions for cinema as an industry during the current pandemic situation. We will support the theatre owners by releasing the film in as many theatres as we can, keeping in line with the rules and protocols laid down by the government. But, considering the guidelines and safety measures, we also need to devise ways to ensure that the film reaches all of our audience. We don’t want to deny the audience the choice of entertainment in the comfort of their homes during these times.”
Along with Salman Khan, the film also stars Disha Patani, Randeep Hooda and Jackie Shroff in pivotal roles. The movie is presented by Salman Khan films in association with ZEE Studios, produced By Salma Khan, Sohail Khan and Reel Life Production Private Limited. The movie releases on the 13th of May 2021 on the occasion of Eid.
The perfect Eid celebration!💥 #Radhe: Your Most Wanted Bhai, releasing simultaneously on multiple platforms worldwide.#RadheThisEid— Salman Khan Films (@SKFilmsOfficial) April 21, 2021
@BeingSalmanKhan @bindasbhidu @DishPatani @RandeepHooda @PDdancing @ZeeStudios_ @SohailKhan @atulreellife @reellifeprodn @ZeeMusicCompany pic.twitter.com/TzD3s3eLDi