Pragya Kapoor took to her Instagram to open up about this collaboration. She speaks about how this initiative is everything that she has always stood up for and believed in.
Pragya Kapoor wrote, “All of us have a role to play in conserving the earth and I believe we must make sustainable & kinder choices everyday. This is why I chose to associate with Brown Living and Chaitsi – It is everything I stand for & believe in. As Business Partner & Investor with @BrownLivingindia – a sustainable and plastic- free online marketplace, I will be working closely with @chaitsiahuja to provide access & bridge the gap between the conscious consumer and the responsible small businesses, in effect make sustainable living mainstream in India. Brown Living makes conscious choices easy and helps people choose more sustainable options. The brand creates awareness and empowers sellers who normally would not get the reach and support that they do through Brown Living as a platform (sic).”
Pragya Kapoor will be closely working with Brown Living’s founder Chaitisi Ahuja on this project. Brown Living is India’s first sustainable and plastic-free online marketplace for a wide range of everyday use products curated for vegan, zero-waste, and environmentally friendly lifestyles.