When asked him, how was it different to write and produce a movie than giving music for it? AR. Rahman said,
“For this particular movie, 99 Songs, I commissioned myself to write, produce and compose the music. As a producer, I questioned my compositions, like ‘is this sound good enough?’, while my writer self questioned my composer and producer selves as well. So, it was like being part of a three-tier multi-management routine; I played all the parts. As I kept writing with my team, again and again, I felt like maybe I should find a balance between what is required to be filmed and what will eventually resonate with people.
What I like doing ends up being pretty difficult, but I think this movie has taught many things to me and my team. We’ve had a lot of time to fix the score and creatives, to make the film we’ve wanted to make. “
99 Songs will release in Hindi, Tamil, and Telugu on 16th April 2021. Presented by Jio Studios, the film is produced by A.R. Rahman’s production company YM Movies and co-produced by Ideal Entertainment